Global Radio’s Thomson takes over GCap brands

nicola_thompsonNicola Thomson, marketing director at Global Radio, has scooped the top marketing job at the radio operator ahead of its merger with GCap Media. It follows the restructure of its sales and commercial team last week.

Thomson will take over responsibility for GCap brands including Classic FM, XFM and London flagship station, 95.8 Capital FM.

She is planning to centralise the marketing across the station’s brands, which also include Heart and Galaxy. Thomson says that she is planning to make a number of marketing app-ointments but declines to reveal further
details.

Global Group chief executive Ashley Tabor has already revealed the company’s plans to focus on seven brands – Heart, Galaxy, Classic FM, LBC, the Gold network, XFM, and six hit music stations, including 95.8 Capital FM.

Thomson says: “My job is to work on the seven pillars and to develop great and exciting radio brands.”

She would not be drawn on plans to review the group’s agencies. Global has been working with The Law Firm on a project basis for Heart, while GCap Media took its advertising in house earlier this year.

GCap also works with Rocket and MediaVest, which handled the media account for Global. Rocket works on the GCap brands.

Thomson joined Global from Magic 105.4, then owned by EMAP, in March last year. She joined the station in 2005 (MW December 8, 2005) and was part of the team that helped take it to the top spot in the London market.

Latest from Marketing Week

NOT REGISTERED? IT'S FREE, QUICK AND EASY!

Access Marketing Week’s wealth of insight, analysis and opinion that will help you do your job better.

Register and receive the best content from the only UK title 100% dedicated to serving marketers' needs.

We’ll ask you just a few questions about what you do and where you work. The more we know about our visitors, the better and more relevant content we can provide for them. And, yes, knowing our audience better helps us find commercial partners too. Don't worry, we won't share your information with other parties, unless you give us permission to do so.

Register now

THE BEST CONTENT

Our award winning editorial team (PPA Digital Brand of the Year) ask the big questions about the biggest issues on everything from strategy through to execution to help you navigate the fast moving modern marketing landscape.

THE BIGGEST ISSUES

From the opportunities and challenges of emerging technology to the need for greater effectiveness, from the challenge of measurement to building a marketing team fit for the future, we are your guide.

PERSONAL AND PROFESSIONAL DEVELOPMENT

Information, inspiration and advice from the marketing world and beyond that will help you develop as a marketer and as a leader.

Having problems?

Contact us on +44 (0)20 7292 3711 or email subscriptions@marketingweek.com

If you are looking for our Jobs site, please click here