The national NHS website, NHS Choices, is distributing six million branded pharmacy bags to independent pharmacies in key cities throughout England and hospital pharmacies. The initiative will aim to raise awareness of the site.
The bags will carry an added message to encourage patients and carers to post their healthcare experiences on its site. Bags given out by independent pharmacies will be used to promote information on the A to Z of health and NHS Guides.
NHS Choices says it allows patients and visitors the chance to comment and review their experience. It adds that thousands of people have already left comments on the site and it is now aiming to “provide a place where prospective patents can check out the comments of others before having their treatment”.
NHS Choices says the facility will also provide a good opportunity for hospitals themselves to engage with patients by responding online to the feedback.