Northern Ireland Tourist Board appoints AV Browne

Northern Ireland Tourist Board (NITB) has appointed Belfast-based AV Browne to handle its £3m advertising business following a statutory review. The agency has been briefed to develop seasonal campaigns for the province.

NITB began the review of its advertising in May. It is not known whether the incumbent agency, Fire AMC, was involved in the pitch.

As well as delivering campaigns to promote Northern Ireland internationally, AV Browne will also be responsible for marketing Northern Ireland to local consumers.

The agency, whose clients include Aer Lingus, Honda and Stolichnaya, is already working on an autumn campaign that includes press, outdoor, radio, direct mail and digital activity.

NITB is responsible for the development, promotion and marketing of Northern Ireland as a tourist destination and works closely with Tourism Ireland. Since 2002 the island has been marketed as a single destination in many countries.

The board has been set a target by the Government to increase its tourism revenue from the existing £370m to £520m by 2011.

Latest from Marketing Week

PLEASE SIGN IN OR REGISTER. IT'S FREE, QUICK AND EASY!

Access Marketing Week’s wealth of insight, analysis and inspiration that will help you develop as a marketer and leader.

Register and receive the best content from the only title 100% dedicated to serving marketers' needs.

We’ll ask you just a few questions about what you do and where you work, so we can make Marketing Week more relevant to you.

Register now

THE BEST CONTENT

Our award winning editorial team and columnists will ask the biggest questions about the biggest issues on everything from strategy through to execution to help you navigate the fast moving modern marketing landscape.

THE BIGGEST ISSUES

From the opportunities and challenges of emerging technology to the need for greater effectiveness, from the challenge of measurement to building a marketing team fit for the future, we will be your guide.

PERSONAL AND PROFESSIONAL DEVELOPMENT

Information, inspiration and advice from the marketing world and beyond that will help you develop as a marketer and as a leader.

Dedicated to developing your skills and helping you achieve marketing excellence. Find guidance on leadership, professional development and the latest industry jobs.

Having problems?

Contact us on +44 (0)20 7292 3711 or email subscriptions@marketingweek.com

If you are looking for our Jobs site, please click here