OMD tipped to pick up 56m Boots task from MediaCom

Boots is tipped to appoint OMD to its 56m media planning and buying business, following a pitch against the incumbent MediaCom and Starcom.

Boots is tipped to appoint OMD to its £56m media planning and buying business, following a pitch against the incumbent MediaCom and Starcom.

MediaCom, which has lost the business after five years, is understood to be getting ready to pitch for the £80m Tesco media planning and buying account. Tesco’s media business is currently handled by the beleaguered Initiative, and sources suggest the agency has been put on notice by the client.

WPP-owned MediaCom has held the Boots account since 2003 and has since extended its relationship to include strategic planning, previously handled by Naked.

Boots called a pitch of its media business in July following a new commercial structure and the announcement that it was splitting its marketing team into three with the creation of new heads for loyalty and customer communications, in-store marketing and CRM.

The realignment of its marketing and trading teams brought the two divisions together under a new commercial function that aimed to help fulfil its ambition to become a “world class pharmacy-led health and beauty retailer” (MW.co.uk July 21).

All marketing heads report to marketing director Elizabeth Fagan, who at the time said the changes would be the driving force behind product and brand development and would put customer relations at the core of Boots’ marketing strategy.

Fagan’s role has since been enhanced to marketing and trading director, extending her remit to supervision of the brand’s commercial operations. She works alongside Ian Filby, who was appointed retail brand development director.

Latest from Marketing Week

PLEASE SIGN IN OR REGISTER. IT'S FREE, QUICK AND EASY!

Access Marketing Week’s wealth of insight, analysis and inspiration that will help you develop as a marketer and leader.

Register and receive the best content from the only title 100% dedicated to serving marketers' needs.

We’ll ask you just a few questions about what you do and where you work, so we can make Marketing Week more relevant to you.

Register now

THE BEST CONTENT

Our award winning editorial team and columnists will ask the biggest questions about the biggest issues on everything from strategy through to execution to help you navigate the fast moving modern marketing landscape.

THE BIGGEST ISSUES

From the opportunities and challenges of emerging technology to the need for greater effectiveness, from the challenge of measurement to building a marketing team fit for the future, we will be your guide.

PERSONAL AND PROFESSIONAL DEVELOPMENT

Information, inspiration and advice from the marketing world and beyond that will help you develop as a marketer and as a leader.

Dedicated to developing your skills and helping you achieve marketing excellence. Find guidance on leadership, professional development and the latest industry jobs.

Having problems?

Contact us on +44 (0)20 7292 3711 or email subscriptions@marketingweek.com

If you are looking for our Jobs site, please click here