Integrated campaign promotes Guinness World Records book

guinessGuinness World Records is launching an ad campaign next week ahead of its annual book launch. The ads will focus on the book’s new 3D features, which have been incorporated to appeal to younger readers.

Guinness World Records reappointed integrated agency Greenfield Media to develop the campaign and highlight key record breaking attempts. The ads will break on national television, cinema and outdoor. Its media planning and buying is handled by Davies Media.

The executions feature a boy with the book and shows images jumping from the pages amid light and sound. The images are then pulled back into the book as the boy shuts it, leaving signs of “magic and adventure around”.

The campaign aims to position the books as a medium of joy, fun and learning. The annual edition of Guinness World Records sells over 3 million copies worldwide. It is published in more than 100 countries and 25 languages.

Latest from Marketing Week

NOT REGISTERED? IT'S FREE, QUICK AND EASY!

Access Marketing Week’s wealth of insight, analysis and opinion that will help you do your job better.

Register and receive the best content from the only UK title 100% dedicated to serving marketers' needs.

We’ll ask you just a few questions about what you do and where you work. The more we know about our visitors, the better and more relevant content we can provide for them. And, yes, knowing our audience better helps us find commercial partners too. Don't worry, we won't share your information with other parties, unless you give us permission to do so.

Register now

THE BEST CONTENT

Our award winning editorial team (PPA Digital Brand of the Year) ask the big questions about the biggest issues on everything from strategy through to execution to help you navigate the fast moving modern marketing landscape.

THE BIGGEST ISSUES

From the opportunities and challenges of emerging technology to the need for greater effectiveness, from the challenge of measurement to building a marketing team fit for the future, we are your guide.

PERSONAL AND PROFESSIONAL DEVELOPMENT

Information, inspiration and advice from the marketing world and beyond that will help you develop as a marketer and as a leader.

Having problems?

Contact us on +44 (0)20 7292 3711 or email subscriptions@marketingweek.com

If you are looking for our Jobs site, please click here