Kuoni acquires luxury tour operator

The Kuoni Group has acquired UK-based luxury tour operator Carrier, including its travel agency unit Carrier International. The move is part of the group’s bid to strengthen its luxury offering (MW September 18).

Kuoni will retain the Carrier brand name but will integrate the business into the group and take on its 84 employees.

The acquisition comes in the wake of wider growth plans within the luxury segment. “This is a key step for Kuoni, particularly given the fierce competition in the UK market,” says Max E. Katz the company’s chief financial officer.

Kuoni says there could be potential to take a more collaborative approach in its marketing in a bid to attract a larger share of customers in the premium end of the travel market.

Founded in 1980, Carrier is a provider of service-oriented travel arrangements worldwide. It specialises in beach holidays, safari, ski and guided tours segments within the luxury travel industry.

Latest from Marketing Week

PLEASE SIGN IN OR REGISTER. IT'S FREE, QUICK AND EASY!

Access Marketing Week’s wealth of insight, analysis and inspiration that will help you develop as a marketer and leader.

Register and receive the best content from the only title 100% dedicated to serving marketers' needs.

We’ll ask you just a few questions about what you do and where you work, so we can make Marketing Week more relevant to you.

Register now

THE BEST CONTENT

Our award winning editorial team and columnists will ask the biggest questions about the biggest issues on everything from strategy through to execution to help you navigate the fast moving modern marketing landscape.

THE BIGGEST ISSUES

From the opportunities and challenges of emerging technology to the need for greater effectiveness, from the challenge of measurement to building a marketing team fit for the future, we will be your guide.

PERSONAL AND PROFESSIONAL DEVELOPMENT

Information, inspiration and advice from the marketing world and beyond that will help you develop as a marketer and as a leader.

Dedicated to developing your skills and helping you achieve marketing excellence. Find guidance on leadership, professional development and the latest industry jobs.

Having problems?

Contact us on +44 (0)20 7292 3711 or email subscriptions@marketingweek.com

If you are looking for our Jobs site, please click here