Learndirect, an e-learning specialist, has appointed digital advertising agency Collective to create an ad campaign to highlight career success stories and encourage optimism during the tough economic climate.
Collective won the digital project following a competitive pitched against Learndirect’s other roster agencies Glue and Grand Union.
The online ads will launch this month and target Learndirect’s adult audience. It will feature short videos with three key themes: “Get a job, get on at work and get a qualification”. The video ads will be used to showcase individual success stories around each theme.
The campaign will leverage Learndirect’s previous online campaign, launched through www.nothingcanstopyou.com. The site was also created by Collective.
Learndirect marketing manager Richard Barker says: “In a time of economic recession, we’re keen to help our adult and business audiences maintain a positive outlook. Raising the profile of the Learndirect brand is key, as is driving response through the media channels we’re continuing to invest in.”