LG appoints former Vodafone marketing chief

LG Electronics has appointed former Vodafone marketing chief Dominic Chambers as European marketing director. Chambers left Vodafone UK in February, as part of a major restructure of the company (MW.co.uk February 25).

It is thought Chambers, who was head of UK brand and marketing at Vodafone, will look at increasing LG’s sponsorship activity.

Chambers joined Vodafone in May 2005 and has been credited with making digital marketing part of the mobile operator’s core strategy. He appointed the company’s first retained digital agency Dare in 2006. He also dropped JWT and brought in Bartle Bogle Hegarty to work on a brand overhaul.

Prior to joining Vodafone, Chambers was at Uniqlo, where he was involved in launching the Japanese company into the UK retail market.

The changes at Vodafone were led by the company’s consumer director Ian Shepherd, who took over from Craig Tillotson. Chief marketing officer Tim Yates and head of direct marketing, Richard Broadbent, left the company shortly after Chambers.

Latest from Marketing Week

NOT REGISTERED? IT'S FREE, QUICK AND EASY!

Access Marketing Week’s wealth of insight, analysis and opinion that will help you do your job better.

Register and receive the best content from the only UK title 100% dedicated to serving marketers' needs.

We’ll ask you just a few questions about what you do and where you work. The more we know about our visitors, the better and more relevant content we can provide for them. And, yes, knowing our audience better helps us find commercial partners too. Don't worry, we won't share your information with other parties, unless you give us permission to do so.

Register now

THE BEST CONTENT

Our award winning editorial team (PPA Digital Brand of the Year) ask the big questions about the biggest issues on everything from strategy through to execution to help you navigate the fast moving modern marketing landscape.

THE BIGGEST ISSUES

From the opportunities and challenges of emerging technology to the need for greater effectiveness, from the challenge of measurement to building a marketing team fit for the future, we are your guide.

PERSONAL AND PROFESSIONAL DEVELOPMENT

Information, inspiration and advice from the marketing world and beyond that will help you develop as a marketer and as a leader.

Having problems?

Contact us on +44 (0)20 7292 3711 or email subscriptions@marketingweek.com

If you are looking for our Jobs site, please click here