BT is launching a new TV advert to promote its joint broadband and Vision television offering, where viewers only pay for what they watch. The advert features “Adam” and a friend arguing over pay-TV.
The £11m campaign, by Abbott Mead Vickers.BBDO, will launch on October 6. One execution features Adam, played by Kris Marshall, arriving for Sunday lunch at his friend’s flat.
When he rifles through his friend’s TV channels he teases him about how often he watches channels, such as the Deep Sea Fishing Channel, and jokes: “And how much are you paying not to watch Prima Donna TV?” It cuts back to Adam at his new Cornwall flat, settling down for an evening in after he has found something he wants to watch on BT Vision.
The telecoms company launched a new TV ad for its “home hub” wireless device in July, where Adam and his girlfriend were at the centre of a “will they, or won’t they” break-up story (MW.co.uk July 11).