The Number 118 118 has appointed VCCP to its European roster to help support its growth strategy. The agency will oversee new and “additional work” for the directory service.
VCCP will join a roster of 11 agencies which includes WCRS, Lowe Worldwide, Naked Communications and OMD.
A 118 118 spokesman says the appointment will not affect WCRS, with VCCP brought in to handle “a new stream of work”.
WCRS was responsible for creating advertising for the launch of the 118 118 brand in the UK in 2003.
The company says it is now set to grow the delivery of information services in the mobile and internet sectors.
In July it mooted the launch of a mobile phone directory service which is expected to be unveiled next year (MW July 30). It is understood that the service will supply mobile phone numbers for consumers and businesses.
The Number’s business encompasses the full range of 118 and related information services offered via voice, web and mobile.