Diageo appoints new European marketing chief

Diageo has drafted in its marketing chief from Africa, Matt Barwell, to become the European marketing and innovation director to succeed Andy Fennell (pictured), who was promoted to chief marketing officer last month (MW.co.uk September 25).

Barwell, currently marketing and innovation director for Africa, will take on the new role on December 1. He will report to European president Andrew Morgan.

The move follows a marketing reshuffle at the drinks giant following the announcement of chief marketing officer Rob Malcolm’s retirement. He will be replaced by Fennell in December.

Following the move, Diageo has decided to split Malcolm’s sales and marketing responsibilities, with Fennell in charge of overall marketing and sales to be led by Rob Anderson.

As chief customer officer, Anderson will lead the sales team. He was previously managing director of global travel and Middle East and global customer development.

Barwell started his career with Mars and joined Diageo in 1998 as global marketing director ready-to-drink, UDV and has since worked in both regional and international roles including global marketing director for J&B and marketing director for Diageo’s Italian operations.

Latest from Marketing Week

PLEASE SIGN IN OR REGISTER. IT'S FREE, QUICK AND EASY!

Access Marketing Week’s wealth of insight, analysis and inspiration that will help you develop as a marketer and leader.

Register and receive the best content from the only title 100% dedicated to serving marketers' needs.

We’ll ask you just a few questions about what you do and where you work, so we can make Marketing Week more relevant to you.

Register now

THE BEST CONTENT

Our award winning editorial team and columnists will ask the biggest questions about the biggest issues on everything from strategy through to execution to help you navigate the fast moving modern marketing landscape.

THE BIGGEST ISSUES

From the opportunities and challenges of emerging technology to the need for greater effectiveness, from the challenge of measurement to building a marketing team fit for the future, we will be your guide.

PERSONAL AND PROFESSIONAL DEVELOPMENT

Information, inspiration and advice from the marketing world and beyond that will help you develop as a marketer and as a leader.

Dedicated to developing your skills and helping you achieve marketing excellence. Find guidance on leadership, professional development and the latest industry jobs.

Having problems?

Contact us on +44 (0)20 7292 3711 or email subscriptions@marketingweek.com

If you are looking for our Jobs site, please click here