Google and Yahoo! delay ad deal

Google has postponed its online ad deal with Yahoo! which was due to commence in the US this month. The search giant says the delay will allow more time for US and European Union anti-trust regulators to consider the ramifications of the tie-up.

Under the deal, Google technology will place targeted ads next to results on Yahoo! search pages on the US homepage.

In a statement, Google says: “When we announced our advertising agreement with Yahoo! in June we agreed to delay its implementation until October to give regulators time to look at the details.

“As we are still in conversation with the Department of Justice we have agreed to a brief delay in implementing the agreement while those discussions continue.”

Google and Yahoo! stress it will not affect Yahoo UK users. However, the European Union is conducting an enquiry into privacy issues surrounding the deal.

The proposed alliance has been the subject of political scrutiny, since the deal was announced in February. Competitors have also voiced their objections over it.

Microsoft senior vice president and general counsel Brad Smith, says: “The tie-up will crimp competition and give Google ‘unprecedented’ control of the gateway to the internet.”

“If search is the gateway to the internet, and most believe that it is, this deal will put Google in a position to own that gateway and the information that flows through it,” he adds.

Latest from Marketing Week

NOT REGISTERED? IT'S FREE, QUICK AND EASY!

Access Marketing Week’s wealth of insight, analysis and opinion that will help you do your job better.

Register and receive the best content from the only UK title 100% dedicated to serving marketers' needs.

We’ll ask you just a few questions about what you do and where you work. The more we know about our visitors, the better and more relevant content we can provide for them. And, yes, knowing our audience better helps us find commercial partners too. Don't worry, we won't share your information with other parties, unless you give us permission to do so.

Register now

THE BEST CONTENT

Our award winning editorial team (PPA Digital Brand of the Year) ask the big questions about the biggest issues on everything from strategy through to execution to help you navigate the fast moving modern marketing landscape.

THE BIGGEST ISSUES

From the opportunities and challenges of emerging technology to the need for greater effectiveness, from the challenge of measurement to building a marketing team fit for the future, we are your guide.

PERSONAL AND PROFESSIONAL DEVELOPMENT

Information, inspiration and advice from the marketing world and beyond that will help you develop as a marketer and as a leader.

Having problems?

Contact us on +44 (0)20 7292 3711 or email subscriptions@marketingweek.com

If you are looking for our Jobs site, please click here