VCCP tipped to win 7m Standard Life account

Standard Life is poised to hand its advertising account to VCCP following a pitch. The review was called after incumbent Saatchi & Saatchi parted company with the Scottish life insurance company.

The review was led by Standard Life chief marketing officer Simon Gulliford, who joined the company earlier this year (MW February 13). Gulliford, a former Barclay’s marketing director, is responsible for global marketing and communications strategy across the assurance, banking healthcare divisions of the company.

It is thought VCCP will work on the launch of a new Sipp product. The agency pitched against Lowe. Fallon was also approached, but did not participate citing a “heavy workload”. The arrangement is set to be formalised later this week.

Saatchi & Saatchi was appointed in September 2006 ahead of Standard Life’s planned demutualisation and floating on the London Stock Exchange (MW†September 27, 2006).

Latest from Marketing Week

PLEASE SIGN IN OR REGISTER. IT'S FREE, QUICK AND EASY!

Access Marketing Week’s wealth of insight, analysis and inspiration that will help you develop as a marketer and leader.

Register and receive the best content from the only title 100% dedicated to serving marketers' needs.

We’ll ask you just a few questions about what you do and where you work, so we can make Marketing Week more relevant to you.

Register now

THE BEST CONTENT

Our award winning editorial team and columnists will ask the biggest questions about the biggest issues on everything from strategy through to execution to help you navigate the fast moving modern marketing landscape.

THE BIGGEST ISSUES

From the opportunities and challenges of emerging technology to the need for greater effectiveness, from the challenge of measurement to building a marketing team fit for the future, we will be your guide.

PERSONAL AND PROFESSIONAL DEVELOPMENT

Information, inspiration and advice from the marketing world and beyond that will help you develop as a marketer and as a leader.

Dedicated to developing your skills and helping you achieve marketing excellence. Find guidance on leadership, professional development and the latest industry jobs.

Having problems?

Contact us on +44 (0)20 7292 3711 or email subscriptions@marketingweek.com

If you are looking for our Jobs site, please click here