Gillespie lands key Standard Life UK marketing position

Standard Life has appointed former Barclays marketer Andrew Gillespie to head its restructured UK marketing team.

He will join as managing director for marketing across the UK financial services business. The appointment comes as Standard Life appoints VCCP as its advertising agency.

Gillespie will report to chief marketing officer Simon Gulliford, who joined the company earlier this year (MW February 13). Gillespie previously worked for Gulliford at Barclays, where the former was group marketing director.

Gulliford is understood to have this week briefed staff on the assurance company’s most comprehensive marketing restructure, following a review he put in place after arriving.

For the first time, marketing and product development have been split and in the UK a number of new roles spanning different customer categories will be created. Standard Life will also create a number of global “centres of excellence” across areas including brand, customer insight and digital.

The role of managing director for product management and development is expected to be filled internally by Jim Black.

The restructure will lead to the creation and abolition of a number of roles. It is understood that new positions will be filled by existing staff. The new structure will be in place by next March.

VCCP is expected to work on the launch of a new Sipp product. It takes over from Saatchi & Saatchi, who parted company with the Scottish life insurance company earlier this year (MW.co.uk July 29).

Gillespie is currently a marketing consultant. Earlier this year he was app­ointed to lead a project for the Post Office (MW May 15).

Latest from Marketing Week

NOT REGISTERED? IT'S FREE, QUICK AND EASY!

Access Marketing Week’s wealth of insight, analysis and opinion that will help you do your job better.

Register and receive the best content from the only UK title 100% dedicated to serving marketers' needs.

We’ll ask you just a few questions about what you do and where you work. The more we know about our visitors, the better and more relevant content we can provide for them. And, yes, knowing our audience better helps us find commercial partners too. Don't worry, we won't share your information with other parties, unless you give us permission to do so.

Register now

THE BEST CONTENT

Our award winning editorial team (PPA Digital Brand of the Year) ask the big questions about the biggest issues on everything from strategy through to execution to help you navigate the fast moving modern marketing landscape.

THE BIGGEST ISSUES

From the opportunities and challenges of emerging technology to the need for greater effectiveness, from the challenge of measurement to building a marketing team fit for the future, we are your guide.

PERSONAL AND PROFESSIONAL DEVELOPMENT

Information, inspiration and advice from the marketing world and beyond that will help you develop as a marketer and as a leader.

Having problems?

Contact us on +44 (0)20 7292 3711 or email subscriptions@marketingweek.com

If you are looking for our Jobs site, please click here