Since Martin Glenn’s appointment as ceo in November 2006, Birds Eye Iglo has enjoyed a welcome reversal of fortunes. Sales of branded products grew by 1.1%, following an average decline of 3.8% during the previous three years.
New products, including a pollock-based fish finger, which has been greeted with enthusiasm by environmental campaigners, have breathed new life into what had become a tired brand.
In the UK, Birds Eye Iglo’s biggest market, the frozen food sector had suffered as consumers increasingly turned to chilled foods because of what Glenn insists is the mistaken perception that they are fresher. Glenn expects that Birds Eye Iglo’s approach to conservation and sustainability will increase investors’ appetite for the stock.
The Group is committed to a 30% cut in manufacturing CO2 emissions by 2020, a 15% cut in the amount of packaging used within four years and a 20% reduction in the volume of water used in production by 2020. One of the few marketers who managed the transition into general management, Glenn was awarded the Prince of Wales Ambassador Award in recognition of his work and was Marketing Week’s Chief Executive of the Year in 2003.
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Andy Winterburgh – Chief Executive
David Cocoracchio –
Managing Director of Marketing
Matthew Hill –
Managing Director of Financial Services
Tracy Sinclair –
Managing Director of Accountancy
Disciplines Marketing, Financial
Clients FTSE 100 companies to niche
Turnover £25 million
Professional bodies REC, IIP, RIB, FPR