The BBC iPlayer scooped the Grand Prix at this year’s Marketing Week Effectiveness Awards.
Other top prizes went to Marc Bolland, chief executive of Morrisons, who was voted chief executive of the Year; and Jill McDonald, senior vice-president and chief marketing officer of McDonald’s Restaurants, who was awarded Marketer of the Year.
Winner of Agency of the Year was WCRS, and Campaign of the Year went to the Department of Health’s “Get Unhooked”, devised by Miles Calcraft Briginshaw Duffy.
New Product of the Year was also the iPlayer and winner of Revitalised Brand went to Birds Eye.
This year marks the tenth year of the Awards and the 30th of Marketing Week’s existence. As a result, a number of new categories supplemented the existing line-up. These included Rising Star of the Year, won by Carol Smith, Kimberley-Clark UK and Ireland marketing manager. And Brand Innovator of the Year, which went to Dyson’s Airblade.
In addition, there were three Consumer Choice categories, researched and sponsored by YouGov. Members of the public were asked to consider their favourite brands, products and campaigns, viewed over the long term. Consumer Choice Best Brand was won by Microsoft, Best Product by the Google search engine and Best Campaign went to the Nescafé Gold Blend Couple, an ad campaign created by McCann Erickson.
Marketing Week Effectiveness Awards, page 24 and page 39