launches music download offering, the online music retailer, is looking to challenge the dominance of Apple iTunes after making deals with all four major music labels to sell their tracks and albums as MP3 downloads. Sony BMG, Warner Music and Universal Music have joined the already signed-up EMI with the e-tailer.

The deals mean can now offer more than 3 million tracks for download via PlayDigital. The offering goes live today (9 October). The arrangements have allowed to launch a download service before its major competitors Amazon, HMV and Tesco.

PlayDigital, which was launched in February 2008 and is open only to UK residents, also has deals with several independent record labels. The service offers the top 100 tracks at 65p each, compared to iTimes 79p, with albums also cheaper.

PlayDigital head Wendy Snowdon claims the service is the cheapest for music downloads and says the pricing strategy has been devised with an aim to “steal even more market share”.

Latest from Marketing Week


Access Marketing Week’s wealth of insight, analysis and opinion that will help you do your job better.

Register and receive the best content from the only UK title 100% dedicated to serving marketers' needs.

We’ll ask you just a few questions about what you do and where you work. The more we know about our visitors, the better and more relevant content we can provide for them. And, yes, knowing our audience better helps us find commercial partners too. Don't worry, we won't share your information with other parties, unless you give us permission to do so.

Register now


Our award winning editorial team (PPA Digital Brand of the Year) ask the big questions about the biggest issues on everything from strategy through to execution to help you navigate the fast moving modern marketing landscape.


From the opportunities and challenges of emerging technology to the need for greater effectiveness, from the challenge of measurement to building a marketing team fit for the future, we are your guide.


Information, inspiration and advice from the marketing world and beyond that will help you develop as a marketer and as a leader.

Having problems?

Contact us on +44 (0)20 7292 3703 or email

If you are looking for our Jobs site, please click here