Talksport renews deal with S&N for Bowtime radio show

Talksport is renewing its sponsorship deal with Scottish & Newcastle’s flagship cider brand Strongbow for another year. It is the key sponsor of the radio station’s drivetime programme.

Talksport is renewing its sponsorship deal with Scottish & Newcastle’s flagship cider brand Strongbow for another year. It is the key sponsor of the radio station’s drivetime programme.

The show, hosted by ex-England and Arsenal footballer Ian Wright, was renamed Bowtime earlier this year, when Strongbow first signed a six-month sponsorship contract (MW March 13).

“Bowtime” is a tagline used in the brand’s ad campaigns, created by St Luke’s.

The broadcast sponsorship, negotiated by Starcom MediaVest Plus, will continue the cider brand’s association with Ian Wright and Adrian Durham’s Monday-to-Friday radio show, and Mike Parry and Andy Townsend’s Friday broadcast.

The primetime show, which airs from 4pm to 7pm, includes sport and news stories.

The sponsorship deal includes naming rights for the show, credits, trails and daily features. Online support includes regular promotions and Ian Wright’s “best bits”, in the form of the week’s Bowcasts.

Fiona Seath, Strongbow brand manager, says: “The sponsorship of Bowtime will increase Strongbow’s ability to interact effectively with this audience by engaging with them in an important area of their lives – their passion for sport and entertainment.”

Latest from Marketing Week

NOT REGISTERED? IT'S FREE, QUICK AND EASY!

Access Marketing Week’s wealth of insight, analysis and opinion that will help you do your job better.

Register and receive the best content from the only UK title 100% dedicated to serving marketers' needs.

We’ll ask you just a few questions about what you do and where you work. The more we know about our visitors, the better and more relevant content we can provide for them. And, yes, knowing our audience better helps us find commercial partners too. Don't worry, we won't share your information with other parties, unless you give us permission to do so.

Register now

THE BEST CONTENT

Our award winning editorial team (PPA Digital Brand of the Year) ask the big questions about the biggest issues on everything from strategy through to execution to help you navigate the fast moving modern marketing landscape.

THE BIGGEST ISSUES

From the opportunities and challenges of emerging technology to the need for greater effectiveness, from the challenge of measurement to building a marketing team fit for the future, we are your guide.

PERSONAL AND PROFESSIONAL DEVELOPMENT

Information, inspiration and advice from the marketing world and beyond that will help you develop as a marketer and as a leader.

Having problems?

Contact us on +44 (0)20 7292 3711 or email subscriptions@marketingweek.com

If you are looking for our Jobs site, please click here