UKTV rebrands factual channels

UKTV has unveiled its new factual channel brands, under the ongoing revamp of its channels. UKTV Documentary will be renamed Eden and UKTV People as Blighty.

The new channels will launch early next year and join other rebranded channels in UKTV’s portfolio.

This week saw the launch of Watch, Alibi and Gold as three distinct brands.
Watch, previously UKTV Gold +1 operates as a catch-up service for series such as Torchwood and Candleford. The channel also carries the new Richard and Judy show.

Gold, which stands for Go On Laugh Daily, is a comedy channel that carries series such as Only Fools and Horses, Fawlty Towers and the Vicar of Dibley.

Alibi, previously known as UKTV Drama, is dedicated to crime dramas such as Taggart and Waking the Dead.

The rebranding strategy is being led by UKTV controller Matthew Littleford, who says Eden and Blighty are aimed at reinvigorating the factual section of the electronic programme guide with clearly defined brands.

Latest from Marketing Week


Access Marketing Week’s wealth of insight, analysis and opinion that will help you do your job better.

Register and receive the best content from the only UK title 100% dedicated to serving marketers' needs.

We’ll ask you just a few questions about what you do and where you work. The more we know about our visitors, the better and more relevant content we can provide for them. And, yes, knowing our audience better helps us find commercial partners too. Don't worry, we won't share your information with other parties, unless you give us permission to do so.

Register now


Our award winning editorial team (PPA Digital Brand of the Year) ask the big questions about the biggest issues on everything from strategy through to execution to help you navigate the fast moving modern marketing landscape.


From the opportunities and challenges of emerging technology to the need for greater effectiveness, from the challenge of measurement to building a marketing team fit for the future, we are your guide.


Information, inspiration and advice from the marketing world and beyond that will help you develop as a marketer and as a leader.

Having problems?

Contact us on +44 (0)20 7292 3703 or email

If you are looking for our Jobs site, please click here