WCRS had previously set up sister agencies in each of the core disciplines outside advertising, each with its own identity, but under the same roof. This set of agencies is collectively known as The Engine Group. Earlier this year, Engine acquired the award-winning direct agency Partners Andrews Aldridge.
Since regaining its independence with a management buy-out, WCRS has been thriving and, during the past year, has added some important names to its client list.
Having outgrown its previous offices, the agency moved to 60 Great Portland Street. The new premises now house WCRS and the whole of Engine’s twelve specialist agencies.
WCRS repositioned Littlewoods as a modern internet fashion retailer, which is on course to hit its 2011 sales target by the end of this year. The 118 118 twins have been hugely successful with over 70% of the market.
Their role as supplier of telephone numbers is being developed into the provision of general information under the strapline “Ask us anything”.
Churchill insurance saw improved sales results, following the Challenge Churchill campaign, which proved you can teach an old dog new tricks. The See, Speak, Surf campaign for Sky has added over 1.4 million new customers.
WCRS has also won several major accounts, including Bacardi, The Department for Children, Schools and Families, The Carbon Trust, Holland & Barrett and GlaxoSmithKline’s new weight-loss drug, Alli – due for launch at the end of 2008. WCRS’s turnover is up 31% year-on-year, revenue is up 14% and operating profit is up 38%.
sponsored by KONICA MINOLTA BUSINESS SOLUTIONS (UK) LTD
Konica Minolta Business Solutions (UK) Ltd, is an innovative developer, manufacturer, and supplier of document printing solutions through its IT channel. The product line includes colour and monochrome laser printers, associated supplies and accessories for general office; electronic publishing, graphic design, advanced imaging and home office applications. Konica Minolta distributes products through a global network of e-commerce, reseller, and distribution partners. The IT Channel division distributes products through a network of e-commerce, reseller, retail and distribution partners.
Our participation in these awards derives from the principle that we would like to re-educate the market that our primary focus is now printing solutions. Since 2006, Konica Minolta has moved its proficiency towards a new market which is the printing arena.
Enduring with its award winning imaging technology, which Konica Minolta Business Solutions (UK) Ltd is so highly recognised for, the company is shifting the print industry with it’s high quality, high definition colour and black and white printers.
We would like to make the Konica Minolta brand noticeable to our clients and suppliers by bringing our brand to the forefront of their daily activity, nonetheless making us an obvious choice when offering or talking about printing solutions. Therefore we believe our participation in such an event will allow our company to develop key market awareness.
Old Bridge House
T (01784) 442255
F (01784) 461641
E info konicaminolta.co.uk
Mark Lloyd – Director- IT Channel, Konica Minolta Business Solutions (UK) Ltd, Harminder Ramanay – Marketing Director – IT Channel, Konica Minolta Business Solutions (UK) Ltd Disciplines
All areas within the marketing profession.