Agency of the year: WCRS

By Marketing Week 10 Oct 2008 3:40 pm

WCRS had previously set up sister agencies in each of the core disciplines outside advertising, each with its own identity, but under the same roof. This set of agencies is collectively known as The Engine Group. Earlier this year, Engine acquired the award-winning direct agency Partners Andrews Aldridge.

Since regaining its independence with a management buy-out, WCRS has been thriving and, during the past year, has added some important names to its client list.

Having outgrown its previous offices, the agency moved to 60 Great Portland Street. The new premises now house WCRS and the whole of Engine’s twelve specialist agencies.

WCRS repositioned Littlewoods as a modern internet fashion retailer, which is on course to hit its 2011 sales target by the end of this year. The 118 118 twins have been hugely successful with over 70% of the market.

Their role as supplier of telephone numbers is being developed into the provision of general information under the strapline “Ask us anything”.

Churchill insurance saw improved sales results, following the Challenge Churchill campaign, which proved you can teach an old dog new tricks. The See, Speak, Surf campaign for Sky has added over 1.4 million new customers.

WCRS has also won several major accounts, including Bacardi, The Department for Children, Schools and Families, The Carbon Trust, Holland & Barrett and GlaxoSmithKline’s new weight-loss drug, Alli – due for launch at the end of 2008. WCRS’s turnover is up 31% year-on-year, revenue is up 14% and operating profit is up 38%.

SHORTLIST
Abbott Mead
Vickers.BBDO
Bigmouthmedia
Elvis
Equi=Media
Frank PR
MediaCom
Aldridge
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Konica Minolta Business Solutions (UK) Ltd, is an innovative developer, manufacturer, and supplier of document printing solutions through its IT channel. The product line includes colour and monochrome laser printers, associated supplies and accessories for general office; electronic publishing, graphic design, advanced imaging and home office applications. Konica Minolta distributes products through a global network of e-commerce, reseller, and distribution partners. The IT Channel division distributes products through a network of e-commerce, reseller, retail and distribution partners.

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