Consumer choice best campaign: Gold Blend couple Nescafe

The Eighties coffee ad featuring the Will they? Wont they? on-screen relationship of the Nescaf矇old Blend couple has been chosen as the most romantic TV ad of all time.

Winner

gold%20blendThe Eighties coffee ad featuring the “Will they? Won’t they?” on-screen relationship of the Nescafé Gold Blend couple has been chosen as “the most romantic TV ad of all time”. 

Antony Head and Sharon Maughan came to embody Nescafé’s premium instant-coffee product in a series of ads that featured sophisticated dinner party encounters.

Two decades later, the nature of the flirtatious relationship created by ad agency McCann Erickson has proven to have enduring appeal for romantics in the UK today. Some 2,000 members of the public were polled in a survey specially commissioned in time for Valentine’s Day by UtalkMarketing.

The Nescafé Gold Blend ad was voted the most romantic of all time by more than a third (36%) of people questioned, beating the “Last Rolo” and “All because the lady loves Milk Tray” ads.

Shortlist

Campaign:Gorilla
Brand:
Cadbury’s

Campaign:Laundrette
Brand:
Levi’s

Campaign:Rossiter and Collins
Brand:
Cinzano

Campaign:Martians
Brand:
Smash

Latest from Marketing Week

PLEASE SIGN IN OR REGISTER. IT'S FREE, QUICK AND EASY!

Access Marketing Week’s wealth of insight, analysis and inspiration that will help you develop as a marketer and leader.

Register and receive the best content from the only title 100% dedicated to serving marketers' needs.

We’ll ask you just a few questions about what you do and where you work, so we can make Marketing Week more relevant to you.

Register now

THE BEST CONTENT

Our award winning editorial team and columnists will ask the biggest questions about the biggest issues on everything from strategy through to execution to help you navigate the fast moving modern marketing landscape.

THE BIGGEST ISSUES

From the opportunities and challenges of emerging technology to the need for greater effectiveness, from the challenge of measurement to building a marketing team fit for the future, we will be your guide.

PERSONAL AND PROFESSIONAL DEVELOPMENT

Information, inspiration and advice from the marketing world and beyond that will help you develop as a marketer and as a leader.

Dedicated to developing your skills and helping you achieve marketing excellence. Find guidance on leadership, professional development and the latest industry jobs.

Having problems?

Contact us on +44 (0)20 7292 3711 or email subscriptions@marketingweek.com

If you are looking for our Jobs site, please click here