DoH appoints Profero to anti-obesity digital brief

The Department of Health (DoH) has appointed Profero to handle the digital component of its £75m anti-obesity initiative. The pitch, which was overseen by COI, is believed to have included Euro 4D, Anorack, Lida and The Grand Union.

The appointment is part of the Government’s “Healthy Weight, Healthy Lives” strategy, in which £75m will be spent over a three-year period until 2011 on an integrated marketing programme (MW January 25).

In May, the DoH appointed Manning Gottleib OMD to the communications planning role, following a pitch against Carat, Mediaedge:cia and Naked.

M&C Saatchi was awarded the advertising brief later that month. It pitched against VCCP, Abbott Mead Vickers.BBDO and Weiden & Kennedy.

EHS Brann was later appointed to handle to DM component ( May 29). The agency won the business following a pitch against Craik Jones Watson Mitchell Voelkel, Tullo Marshall Warren and Partners Andrews Aldridge.

Latest from Marketing Week


Access Marketing Week’s wealth of insight, analysis and opinion that will help you do your job better.

Register and receive the best content from the only UK title 100% dedicated to serving marketers' needs.

We’ll ask you just a few questions about what you do and where you work. The more we know about our visitors, the better and more relevant content we can provide for them. And, yes, knowing our audience better helps us find commercial partners too. Don't worry, we won't share your information with other parties, unless you give us permission to do so.

Register now


Our award winning editorial team (PPA Digital Brand of the Year) ask the big questions about the biggest issues on everything from strategy through to execution to help you navigate the fast moving modern marketing landscape.


From the opportunities and challenges of emerging technology to the need for greater effectiveness, from the challenge of measurement to building a marketing team fit for the future, we are your guide.


Information, inspiration and advice from the marketing world and beyond that will help you develop as a marketer and as a leader.

Having problems?

Contact us on +44 (0)20 7292 3703 or email

If you are looking for our Jobs site, please click here