Saab is slashing the price of its cars and giving consumers the chance to buy them at the same discounted rate as staff. The promotional offer, which will be supported by an ad campaign, could see consumers save up to £3,000.
The campaign, created by Luton-based agency BMB, will launch on October 11 and run until the end of December.
David Pugh, general manager of sales and marketing strategy, Saab Great Britain, says: “By allowing anyone to benefit from our employee discount scheme we have given all of our customers the opportunity to save thousands on their next vehicle purchase without having to compromise on comfort, safety, style or performance.”
“This winter, motorists face not only the prospect of harsh conditions out on the road, but also a turbulent economic climate affecting their finances. Offers like this, combined with finance offers, can help to maintain sales levels in a different, but simple method,” he adds.