Sony to sponsor ITV football coverage

Sony will sponsor ITV’s coverage of the England football team’s qualifying campaign for the 2010 FIFA World Cup tournament in South Africa. The two-year deal will run across all of England’s home qualification matches for the World Cup and all away friendlies.

It will also include a highlights package of all the team’s internationals.

Sony’s sponsorship deal consists of a full multi-media package across all of ITV’s broadcast, online, interactive and mobile assets. The agreement will also see Sony become the sole integrated sponsor of all England Internationals content on ITV, which includes break bumpers in live matches.

England’s qualifying games get underway on October 11, with coverage of England v Khazakhstan live on ITV1.

Football fans will also be able to watch live steaming of games throughout the qualifying campaign and post match clips of each game online on (pictured) and ITV local.

Latest from Marketing Week


Access Marketing Week’s wealth of insight, analysis and opinion that will help you do your job better.

Register and receive the best content from the only UK title 100% dedicated to serving marketers' needs.

We’ll ask you just a few questions about what you do and where you work. The more we know about our visitors, the better and more relevant content we can provide for them. And, yes, knowing our audience better helps us find commercial partners too. Don't worry, we won't share your information with other parties, unless you give us permission to do so.

Register now


Our award winning editorial team (PPA Digital Brand of the Year) ask the big questions about the biggest issues on everything from strategy through to execution to help you navigate the fast moving modern marketing landscape.


From the opportunities and challenges of emerging technology to the need for greater effectiveness, from the challenge of measurement to building a marketing team fit for the future, we are your guide.


Information, inspiration and advice from the marketing world and beyond that will help you develop as a marketer and as a leader.

Having problems?

Contact us on +44 (0)20 7292 3703 or email

If you are looking for our Jobs site, please click here