Disney and MSN sign first Euro new media deal

Microsoft and Disney-ABC-ESPN Television have announced their first European new media content deal. It will include two short-form comedy series from Disney’s Stage 9 Digital Media.

UK visitors to the MSN UK homepage will be able to view comedy series Squeegees from today (October 13). The show is a voyeur’s look into the world outside his window and Voicemail, which aims to offer an insight into the life of a 20-something male slacker and his collection of phone messages, will follow at an as yet unconfirmed date.

Geoff Sutton, general manager of MSN Europe, says: “People are changing the way they consume media – they love the way they can snack on content online and spend time with quick-fix entertainment just like Squeegees and Voicemail that we’re offering as part of today’s announcement. This type of content helps us create even more engagement between our audience and advertisers.”

After its debut in the UK, Squeegees will be made available in France, Germany, Spain and Sweden.

Latest from Marketing Week

NOT REGISTERED? IT'S FREE, QUICK AND EASY!

Access Marketing Week’s wealth of insight, analysis and opinion that will help you do your job better.

Register and receive the best content from the only UK title 100% dedicated to serving marketers' needs.

We’ll ask you just a few questions about what you do and where you work. The more we know about our visitors, the better and more relevant content we can provide for them. And, yes, knowing our audience better helps us find commercial partners too. Don't worry, we won't share your information with other parties, unless you give us permission to do so.

Register now

THE BEST CONTENT

Our award winning editorial team (PPA Digital Brand of the Year) ask the big questions about the biggest issues on everything from strategy through to execution to help you navigate the fast moving modern marketing landscape.

THE BIGGEST ISSUES

From the opportunities and challenges of emerging technology to the need for greater effectiveness, from the challenge of measurement to building a marketing team fit for the future, we are your guide.

PERSONAL AND PROFESSIONAL DEVELOPMENT

Information, inspiration and advice from the marketing world and beyond that will help you develop as a marketer and as a leader.

Having problems?

Contact us on +44 (0)20 7292 3711 or email subscriptions@marketingweek.com

If you are looking for our Jobs site, please click here