Heinz marketing chief takes MD role

Heinz-MW.gifHeinz has scrapped the role of chief marketing officer following the departure of Suzanne Douglas. She is returning to Heinz Australia to become managing director of the division.

The company has decided against replacing Douglas “for the near term future” and the category marketing directors will report straight to Dave Woodward, president of Heinz UK and Ireland.

Douglas joined Heinz UK & Ireland in July 2006 from Australia, where she has been general marketing manager for three years. She oversaw a review of its advertising roster and moved the business out of incumbents Leo Burnett, which has handled the business since 1998, WCRS and Beattie McGuinness Bungay (MW.co.uk, September 7, 2006). She appointed McCann Erickson but was forced to review just seven months later after “the emergence of growing conflicts of interest” in the McCann Worldgroup portfolio. Abbot Mead Vickers.BBDO now handles the £12m account (MW.co.uk, September 3, 2007).

Douglas joined the company after a series of management changes including the departure of Jane Miller, president of UK & Ireland, who has been in the role for just one year. She was replaced by Woodward, a former Procter & Gamble sales director (MW May 11, 2007).

It also came just a year after the company had been forced to pull all of its above-the-line advertising after it struggled to assimilate HP Foods (MW July 20, 2006).

Latest from Marketing Week


Access Marketing Week’s wealth of insight, analysis and opinion that will help you do your job better.

Register and receive the best content from the only UK title 100% dedicated to serving marketers' needs.

We’ll ask you just a few questions about what you do and where you work. The more we know about our visitors, the better and more relevant content we can provide for them. And, yes, knowing our audience better helps us find commercial partners too. Don't worry, we won't share your information with other parties, unless you give us permission to do so.

Register now


Our award winning editorial team (PPA Digital Brand of the Year) ask the big questions about the biggest issues on everything from strategy through to execution to help you navigate the fast moving modern marketing landscape.


From the opportunities and challenges of emerging technology to the need for greater effectiveness, from the challenge of measurement to building a marketing team fit for the future, we are your guide.


Information, inspiration and advice from the marketing world and beyond that will help you develop as a marketer and as a leader.

Having problems?

Contact us on +44 (0)20 7292 3703 or email customerservices@marketingweek.com

If you are looking for our Jobs site, please click here