Revitalised brand

Commended: Dave UKTV

In a congested market, uktvG2 had no personality and no role in people’s lives, but, rebranded as Dave, it became the home of witty banter where celebrities like Stephen Fry and Paul Merton help to attract new viewers and contribute to the channel’s £5.4m profit.

Winner: Birds Eye Birds Eye Iglo Group

Birds Eye had already reassured consumers about the benefits of freezing food and the quality of ingredients with the Truth campaign, which went some way to restoring confidence in the UK frozen food sector but failed to increase sales.

The Good Mood Food campaign built on the success of the Truth campaign, reminding mums why Birds Eye makes teatime great. The kids eat food they love and mum is reassured that she is feeding her kids proper nutritious food. And because it is Birds Eye she knows there will be empty plates every time.

The frozen food market has returned to growth for the first time in over five years, up 3.1% in the 52 weeks to January 2008. Fish fingers are up by 11%; chicken dippers by 6.7% and chicken grills obtained their highest ever market share of 49.5%.

Birds Eye also launched the Omega 3 fish finger, which delivered 8.9% incremental growth in just eight months.


BRAND Premier Inn
COMPANY Premier Inn
BRAND Littlewoods online catalogue
COMPANY Littlewoods (Shop Direct Group)
BRAND Barbour
COMPANY J Barbour and Sons

Sponsored by The Value Engineers

The Value Engineers is a leading strategic brand consultancy dedicated to creating brand value. We provide senior marketing executives with strategic insight, intellectually rigorous processes and smart solutions that allow them to out-think, out-manoeuvre and outperform their competition. And because truly great brands come from within, we also help to inspire and embed the solutions into our clients’ organisations, ensuring the capabilities and passion to deliver through to the market are in place.

Our offer is organised into 6 competency areas:

Branding – Visioning, Positioning, Development, Architecture
Strategy – Business Planning, Growth Strategy, Portfolio Deployment and War-gaming
Insight – Positioning Development, Proposition Optimisation, Segmentation, Trends
Innovation – Innovation Strategy, Opportunity Platform Definition, Insights to Ideas, Concept Creation
Capabilities – Marketing Training, Train the Trainer, Academy Development, Masterclasses
Closeness – Consumer and Customer Closeness Programmes, Senior Management Engagement, Concept Embedding and Development

We are proud to sponsor the ‘Revitalised Brand’ award. As well as being present at the birth of many new brands over the years, we have also breathed new life into many more established brands, to ensure continued growth for our clients.

Wendover House
24 London End, Beaconsfield
T +44 (0)1494 680009
F +44 (0)1494 680999
Anna Eggleton – Director of Closeness Graham Harding – Founding Partner & Development Director Giles Lury – Director of Branding Katy Mousinho – Deputy Managing Director & Director of Insight Richard Oldham – Director of Innovation Ian Robertson – Financial Director Paul Walton – Founding Partner & Chairman Alex Waters – Director of Capabilities Owen Williams – Managing Director & Director of Strategy
Disciplines Branding, Capabilities, Closeness, Innovation, Insight, Strategy Clients BP, BSkyB, Capgemini, Carlsberg, Diageo, Givaudan, Lloyds TSB, Sony, Sony Ericsson, Unilever, Visa
Turnover £6 million
Established 1986
Membership of trade associations /professional bodies
Our directors are members of the Market Research Society, the Institute of Directors and the Marketing Society

Latest from Marketing Week


Access Marketing Week’s wealth of insight, analysis and opinion that will help you do your job better.

Register and receive the best content from the only UK title 100% dedicated to serving marketers' needs.

We’ll ask you just a few questions about what you do and where you work. The more we know about our visitors, the better and more relevant content we can provide for them. And, yes, knowing our audience better helps us find commercial partners too. Don't worry, we won't share your information with other parties, unless you give us permission to do so.

Register now


Our award winning editorial team (PPA Digital Brand of the Year) ask the big questions about the biggest issues on everything from strategy through to execution to help you navigate the fast moving modern marketing landscape.


From the opportunities and challenges of emerging technology to the need for greater effectiveness, from the challenge of measurement to building a marketing team fit for the future, we are your guide.


Information, inspiration and advice from the marketing world and beyond that will help you develop as a marketer and as a leader.

Having problems?

Contact us on +44 (0)20 7292 3703 or email

If you are looking for our Jobs site, please click here