CheethamBell JWT wins 5m Bmibaby ad account

Bmibaby has appointed CheethamBell JWT to handle its UK and European advertising business, estimated to worth at least £5m. The win for the low-cost airline follows a four-way competitive pitch.

The pitch was handled by Creative Brief, and involved another Manchester-based agency, TBWA/Manchester and two London agencies, thought to be Farm and Isobel
Incumbent agency Euro RSCG did not repitch for the business

The review was led by bmibaby commercial director Julian Carr, who joined the company in May. Carr was previously a marketer at MyTravelLite.

The appointment follows an advertising and media planning and buying pitch, called in June, by British Midland, owner of BMI and bmibaby. In August, BMI appointed M&C Saatchi and Media Planning Group to its advertising and media planning and buying accounts respectively.

Earlier this month bmi appointed interim marketing director Katherin Gershon to the permanent position of sales and marketing director.

Latest from Marketing Week


Access Marketing Week’s wealth of insight, analysis and opinion that will help you do your job better.

Register and receive the best content from the only UK title 100% dedicated to serving marketers' needs.

We’ll ask you just a few questions about what you do and where you work. The more we know about our visitors, the better and more relevant content we can provide for them. And, yes, knowing our audience better helps us find commercial partners too. Don't worry, we won't share your information with other parties, unless you give us permission to do so.

Register now


Our award winning editorial team (PPA Digital Brand of the Year) ask the big questions about the biggest issues on everything from strategy through to execution to help you navigate the fast moving modern marketing landscape.


From the opportunities and challenges of emerging technology to the need for greater effectiveness, from the challenge of measurement to building a marketing team fit for the future, we are your guide.


Information, inspiration and advice from the marketing world and beyond that will help you develop as a marketer and as a leader.

Having problems?

Contact us on +44 (0)20 7292 3703 or email

If you are looking for our Jobs site, please click here