CheethamBell JWT wins 5m Bmibaby ad account

Bmibaby has appointed CheethamBell JWT to handle its UK and European advertising business, estimated to worth at least £5m. The win for the low-cost airline follows a four-way competitive pitch.

The pitch was handled by Creative Brief, and involved another Manchester-based agency, TBWA/Manchester and two London agencies, thought to be Farm and Isobel
Incumbent agency Euro RSCG did not repitch for the business

The review was led by bmibaby commercial director Julian Carr, who joined the company in May. Carr was previously a marketer at MyTravelLite.

The appointment follows an advertising and media planning and buying pitch, called in June, by British Midland, owner of BMI and bmibaby. In August, BMI appointed M&C Saatchi and Media Planning Group to its advertising and media planning and buying accounts respectively.

Earlier this month bmi appointed interim marketing director Katherin Gershon to the permanent position of sales and marketing director.

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