Bebo to increase original content

Bebo is boosting its investment into the creation of original content following the success of its online dramas KateModern (pictured) and Sofia’s Diary. The social media network will produce a minimum of six original productions next year.

The Bebo Originals initiative will see it develop a commissioning and scheduling policy for 2009 that will broaden out from dramas to encompass entertainment, reality and comedy.

The move will aim to build on the success of KateModern and Sofia’s Diary, which both went on to become TV shows.

Bebo Originals will be run by two new commissioners Kelly Brett and Kate Burns, who will be in charge of scheduling.

Bebo will also continue to broadcast third party productions and shows from commercial media partners, including Fonejacker and Top Gear.

Bebo president, Joanna Shields, says: “It’s been just over a year since we brought KateModern to Bebo and demonstrated the full potential of popular short form content broadcast over a social network.”

Latest from Marketing Week


Access Marketing Week’s wealth of insight, analysis and opinion that will help you do your job better.

Register and receive the best content from the only UK title 100% dedicated to serving marketers' needs.

We’ll ask you just a few questions about what you do and where you work. The more we know about our visitors, the better and more relevant content we can provide for them. And, yes, knowing our audience better helps us find commercial partners too. Don't worry, we won't share your information with other parties, unless you give us permission to do so.

Register now


Our award winning editorial team (PPA Digital Brand of the Year) ask the big questions about the biggest issues on everything from strategy through to execution to help you navigate the fast moving modern marketing landscape.


From the opportunities and challenges of emerging technology to the need for greater effectiveness, from the challenge of measurement to building a marketing team fit for the future, we are your guide.


Information, inspiration and advice from the marketing world and beyond that will help you develop as a marketer and as a leader.

Having problems?

Contact us on +44 (0)20 7292 3703 or email

If you are looking for our Jobs site, please click here