DatingDirect introduces psychometric testing

DatingDirect.com is introducing psychometric testing as part of new service that aims to help users find more compatible matches. DatingDirectAffinity will offer relationship counselling to users in a bid to help new relationships bloom.

The service will match both existing and new members with potential partners based on the results of the tests. It will run on a separate tariff to the main DatingDirect homepage.

Users will be asked to take an “Affinity Test” when they join the new website. The test will analyse what users believe in and what matters to them most. It will also match users based on their views on relationships and love and their personal traits. Members will be able to choose their own compatibility settings.

The launch follows calls from users to display more accurate matches in weekly emails.

Alistair Shrimpton, DatingDirect.com’s managing director, says: “Thousands of our members asked us to develop a new online service whereby only highly compatible singles are presented to them. DatingDirectAffinity.com will make it easier for our members to find that one-in-a-million partner.”

DatingDirect will promote the new website in-house, by e-mailing its existing 5 million members and advertising the service on its main website.

As well as more accurate matching based on the psychometric tests, DatingDirect says users will also benefit from online coaching from leading psychologists and relationship experts, and access to a dedicated relationships hotline.

A year’s membership to DatingDirectAffinity.com will cost £14 a month, with three month and six month passes available at higher prices.

Latest from Marketing Week

Marketoonist on PowerPoint pitches

The Marketoonist

Tom Fishburne is founder of Marketoon Studios. Follow his work at marketoonist.com or on Twitter @tomfishburne See more of the Marketoonist here Tom Fishburne will be speaking at the Festival of Marketing, which is taking place on 4 and 5 October at Tobacco Dock. To find out more information, including how to book tickets, visit […]

PLEASE SIGN IN OR REGISTER. IT'S FREE, QUICK AND EASY!

Access Marketing Week’s wealth of insight, analysis and inspiration that will help you develop as a marketer and leader.

Register and receive the best content from the only title 100% dedicated to serving marketers' needs.

We’ll ask you just a few questions about what you do and where you work, so we can make Marketing Week more relevant to you.

Register now

THE BEST CONTENT

Our award winning editorial team and columnists will ask the biggest questions about the biggest issues on everything from strategy through to execution to help you navigate the fast moving modern marketing landscape.

THE BIGGEST ISSUES

From the opportunities and challenges of emerging technology to the need for greater effectiveness, from the challenge of measurement to building a marketing team fit for the future, we will be your guide.

PERSONAL AND PROFESSIONAL DEVELOPMENT

Information, inspiration and advice from the marketing world and beyond that will help you develop as a marketer and as a leader.

Dedicated to developing your skills and helping you achieve marketing excellence. Find guidance on leadership, professional development and the latest industry jobs.

Having problems?

Contact us on +44 (0)20 7292 3711 or email subscriptions@marketingweek.com

If you are looking for our Jobs site, please click here