Guns N’ Roses hunts agency to push long-awaited album

Rock band Guns N Roses is seeking an advertising agency to promote their long-awaited next album in a major break from music industry tradition.

Rock band Guns N’ Roses is seeking an advertising agency to promote their long-awaited next album in a major break from music industry tradition.

Sources suggest that Universal Music has already contacted several London advertising hotshops to launch a marketing communications programme ahead of the global release of “Chinese Democracy” on November 25.

The move is the latest in a string of new initiatives by the music industry to encourage people to continue buying music, particularly albums, rather than illegally downloading or just buying singles for 79p.

Last summer, Prince gave away free copies of his new album with The Mail on Sunday; and Radiohead launched its own pay-what-you-like download experiment for their latest album.

Declining sales of music have prompted many bands, including Coldplay, to give away their tracks free. Last month Oasis guitarist Noel Gallagher said he would “embrace” the growing free music culture by allowing fans to listen to the band’s new album on MySpace, ahead of its official release. The album was posted on the social networking site so that fans could listen free.

It will be the first Guns N’ Roses album since “The Spaghetti Incident” in 1993 and was initially scheduled for release in March last year.

The delay prompted Dr Pepper in the US to announce that it will give a free can of its soft drink to “everyone in America” if the album is released anytime during 2008.

Latest from Marketing Week

NOT REGISTERED? IT'S FREE, QUICK AND EASY!

Access Marketing Week’s wealth of insight, analysis and opinion that will help you do your job better.

Register and receive the best content from the only UK title 100% dedicated to serving marketers' needs.

We’ll ask you just a few questions about what you do and where you work. The more we know about our visitors, the better and more relevant content we can provide for them. And, yes, knowing our audience better helps us find commercial partners too. Don't worry, we won't share your information with other parties, unless you give us permission to do so.

Register now

THE BEST CONTENT

Our award winning editorial team (PPA Digital Brand of the Year) ask the big questions about the biggest issues on everything from strategy through to execution to help you navigate the fast moving modern marketing landscape.

THE BIGGEST ISSUES

From the opportunities and challenges of emerging technology to the need for greater effectiveness, from the challenge of measurement to building a marketing team fit for the future, we are your guide.

PERSONAL AND PROFESSIONAL DEVELOPMENT

Information, inspiration and advice from the marketing world and beyond that will help you develop as a marketer and as a leader.

Having problems?

Contact us on +44 (0)20 7292 3711 or email subscriptions@marketingweek.com

If you are looking for our Jobs site, please click here