Telegraph scraps high-level marketing and digital roles

Telegraph Media Group marketing director Barry Flanigan is leaving the newspaper publisher after his role was scrapped. It is part of an overhaul of the marketing and digital departments, which has also led to the departure of Mike Moore, general manager of digital.

There will be no direct replacements for their roles. The restructure comes after Emma Fraser, head of brand communications, was made redundant in June.

It is believed newspaper sales director Steve McLaughlin and commercial director Dave King will take on some marketing responsibilities.

A TMG spokesman says: “The changes will streamline operations to align digital and marketing activity more closely with the commercially focused areas of the business.”

Flanigan, who took over the role at the start of the year, replaced Katie Vanneck, who defected to Times Media in July last year. Flanigan was previously director of marketing and communications at AOL.

Moore’s departure comes less than six months after his promotion from the role of executive director of consumer markets.

It is not known if the cost-cutting measures will have any impact on TMG’s agency arrangements. In February, it appointed Carat to handle its £4m media account, while Adam & Eve and Amp were appointed the following month to handle its £5m advertising business.

Further changes are expected at the company, with Lorraine Twohill, Google’s vice-president of marketing for Europe, the Middle East and Africa, joining the TMG board in a non-executive role this week.

Latest from Marketing Week


Access Marketing Week’s wealth of insight, analysis and opinion that will help you do your job better.

Register and receive the best content from the only UK title 100% dedicated to serving marketers' needs.

We’ll ask you just a few questions about what you do and where you work. The more we know about our visitors, the better and more relevant content we can provide for them. And, yes, knowing our audience better helps us find commercial partners too. Don't worry, we won't share your information with other parties, unless you give us permission to do so.

Register now


Our award winning editorial team (PPA Digital Brand of the Year) ask the big questions about the biggest issues on everything from strategy through to execution to help you navigate the fast moving modern marketing landscape.


From the opportunities and challenges of emerging technology to the need for greater effectiveness, from the challenge of measurement to building a marketing team fit for the future, we are your guide.


Information, inspiration and advice from the marketing world and beyond that will help you develop as a marketer and as a leader.

Having problems?

Contact us on +44 (0)20 7292 3703 or email

If you are looking for our Jobs site, please click here