Cath Kidston hires Publicis Blueprint for magazines

Publicis Blueprint has been appointed to publish a series of retail customer magazines for designer Cath Kidston. The agency won the account after a pitch, although it is not known which other publishers were involved.

It will also publish a portfolio of tactical print communications for the brand. The move is part of Cath Kidston’s transition from catalogues to “content rich” magazines. It is hoped the move will drive in-store, online and mail-order sales.

The magazines will feature the brand’s core range for each season and will include complementary mini-publications covering different segments, such as children.

As part of the winning pitch, Publicis Blueprint will also distribute the Cath Kidston magazine with a “major newsstand title”.

Publicis Blueprint managing director Alastair Young says the publications will “embody the colourful and warm Cath Kidston personality” and act as “effective and engaging marketing showcases”.

The brand, which is known for its vintage-inspired modern designs, has 22 stores in the UK and five in Japan. It sells products such as clothing, homeware, toiletries and accessories.

In June, Cath Kidston designed a range of collectable reusable shopping bags for Tesco to raise funds for Marie Curie Cancer Care. The bags are made entirely from recycled plastic bottles.

Latest from Marketing Week


Access Marketing Week’s wealth of insight, analysis and opinion that will help you do your job better.

Register and receive the best content from the only UK title 100% dedicated to serving marketers' needs.

We’ll ask you just a few questions about what you do and where you work. The more we know about our visitors, the better and more relevant content we can provide for them. And, yes, knowing our audience better helps us find commercial partners too. Don't worry, we won't share your information with other parties, unless you give us permission to do so.

Register now


Our award winning editorial team (PPA Digital Brand of the Year) ask the big questions about the biggest issues on everything from strategy through to execution to help you navigate the fast moving modern marketing landscape.


From the opportunities and challenges of emerging technology to the need for greater effectiveness, from the challenge of measurement to building a marketing team fit for the future, we are your guide.


Information, inspiration and advice from the marketing world and beyond that will help you develop as a marketer and as a leader.

Having problems?

Contact us on +44 (0)20 7292 3703 or email

If you are looking for our Jobs site, please click here