Commercial radio continues to gain share

Commercial Radio has seen its share of listeners increase by 0.7% to 43.1%, according to Rajar listening figures for quarter three. It also increased reach with the key 15- to 24-year-old demographic, adding 35,000 listeners.

Commercial radio’s share of the core 15-44 audience was up 0.4% quarter on quarter to 53.3%.

BBC stations maintained their overall lead registering a 54.9% share of listening though this figure was down 0.6% on quarter two. Listening among 15-44 year-olds was also down 0.6% to 44%.

BBC Radio 1 saw its share of listening drop slightly, down 0.5% to 45.5%.

BBC Radio 2, which recently launched a star-packed television campaign created by Rainey Kelly Campbell Roalfe/Y&R, saw quarter on quarter share drop to 9.8%. Radio’s 3 and 4 maintained their shares of 16 and 1.2% respectively.

Radio 2’s Terry Wogan maintained the number one spot nationally at breakfast with a weekly reach of 7.7 million listeners though this was down 5,000 quarter on quarter. Chris Moyles at Radio 1 saw reach drop more sharply, down 190,000 to 7.02 million.

Latest from Marketing Week

PLEASE SIGN IN OR REGISTER. IT'S FREE, QUICK AND EASY!

Access Marketing Week’s wealth of insight, analysis and inspiration that will help you develop as a marketer and leader.

Register and receive the best content from the only title 100% dedicated to serving marketers' needs.

We’ll ask you just a few questions about what you do and where you work, so we can make Marketing Week more relevant to you.

Register now

THE BEST CONTENT

Our award winning editorial team and columnists will ask the biggest questions about the biggest issues on everything from strategy through to execution to help you navigate the fast moving modern marketing landscape.

THE BIGGEST ISSUES

From the opportunities and challenges of emerging technology to the need for greater effectiveness, from the challenge of measurement to building a marketing team fit for the future, we will be your guide.

PERSONAL AND PROFESSIONAL DEVELOPMENT

Information, inspiration and advice from the marketing world and beyond that will help you develop as a marketer and as a leader.

Dedicated to developing your skills and helping you achieve marketing excellence. Find guidance on leadership, professional development and the latest industry jobs.

Having problems?

Contact us on +44 (0)20 7292 3711 or email subscriptions@marketingweek.com

If you are looking for our Jobs site, please click here