Commercial radio continues to gain share

Commercial Radio has seen its share of listeners increase by 0.7% to 43.1%, according to Rajar listening figures for quarter three. It also increased reach with the key 15- to 24-year-old demographic, adding 35,000 listeners.

Commercial radio’s share of the core 15-44 audience was up 0.4% quarter on quarter to 53.3%.

BBC stations maintained their overall lead registering a 54.9% share of listening though this figure was down 0.6% on quarter two. Listening among 15-44 year-olds was also down 0.6% to 44%.

BBC Radio 1 saw its share of listening drop slightly, down 0.5% to 45.5%.

BBC Radio 2, which recently launched a star-packed television campaign created by Rainey Kelly Campbell Roalfe/Y&R, saw quarter on quarter share drop to 9.8%. Radio’s 3 and 4 maintained their shares of 16 and 1.2% respectively.

Radio 2’s Terry Wogan maintained the number one spot nationally at breakfast with a weekly reach of 7.7 million listeners though this was down 5,000 quarter on quarter. Chris Moyles at Radio 1 saw reach drop more sharply, down 190,000 to 7.02 million.

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