Confectionary company invites consumers to create ads

The Natural Confectionery Company (TNCC) is inviting consumers to create their own digital advertising campaigns for the brand. It is launching an online movie-maker tool this week.

The tool will allow users to create their own action, horror or romance films by responding to the questions on the website. It will also feature a Halloween Machine towards the end of this month to bring “creativity and mischief” to its marketing. It will be supported by a banner campaign.

The movie-maker, website and campaign has been created by integrated agency Weapon7. The agency as also created a series of idents called “Packet Life” that will describe what it is like inside a packet of sweets. It will appear on video-on-demand platforms.

Meanwhile, a separate digital campaign will be launched to encourage more customers take up its free sweet sample offer. TNCC launched the free sweet mail campaign in September.

TNCC’s products include Jelly Snakes, Jelly Dinosaurs and Forbidden Fruit and a sour category of Sour Squirms and Unbearables.

Latest from Marketing Week

NOT REGISTERED? IT'S FREE, QUICK AND EASY!

Access Marketing Week’s wealth of insight, analysis and opinion that will help you do your job better.

Register and receive the best content from the only UK title 100% dedicated to serving marketers' needs.

We’ll ask you just a few questions about what you do and where you work. The more we know about our visitors, the better and more relevant content we can provide for them. And, yes, knowing our audience better helps us find commercial partners too. Don't worry, we won't share your information with other parties, unless you give us permission to do so.

Register now

THE BEST CONTENT

Our award winning editorial team (PPA Digital Brand of the Year) ask the big questions about the biggest issues on everything from strategy through to execution to help you navigate the fast moving modern marketing landscape.

THE BIGGEST ISSUES

From the opportunities and challenges of emerging technology to the need for greater effectiveness, from the challenge of measurement to building a marketing team fit for the future, we are your guide.

PERSONAL AND PROFESSIONAL DEVELOPMENT

Information, inspiration and advice from the marketing world and beyond that will help you develop as a marketer and as a leader.

Having problems?

Contact us on +44 (0)20 7292 3711 or email subscriptions@marketingweek.com

If you are looking for our Jobs site, please click here