Former Vodafone global head of sponsorship and media, Peter Harris, has been appointed managing director of Iris Worldwide’s newly launched sponsorship business. He will head Iris Sponsorship’s worldwide network.
Harris, who left Vodafone in July this year, has previously served on the Formula One Commission and was responsible for leading Vodafone’s global sponsorship strategy for the last seven years.
He oversaw the McLaren, Manchester United, Ferrari and UEFA deals and led the development of Vodafone’s global music and digital media strategy.
Iris Sponsorship will offer services in all areas of sponsorship and will work closely with all other Iris agencies globally. It will be involved in campaigns across all above and below the line channels, including advertising, PR, digital, experiential, promotions and retail, among others.
The Iris Worldwide network already includes specialist agencies Iris PR, Iris Experience, Iris Direct and Iris Digital. Iris Sponsorship will operate in all of the network’s offices across Asia, North and Latin America and Europe.