Magic 105.4 retains crown despite listener loss

Magic 105.4, the Bauer Media-owned London station, has retained its crown as the capital’s number one station despite its audience slipping below the 2 million mark, according to the latest listenership report.

The Rajar figures for the third quarter of the year show that Magic has 1.8 million listeners, which is a 7% dip year on year and a 6% fall on the previous quarter. It has a 5.8% share of the London market with rival Heart 106.2 FM just behind with 5.7% share. Heart has reported a slight increase – 0.4% – on the quarter to 1.78 million listeners but an 8.6% fall year on year.

The Global Radio-owned 95.8 Capital FM has held its third spot in the market but has reported falls on the quarter and the year. The station now has 1.59 million listeners, a 1.1% fall on the previous quarter and a 6.9% drop on the same quarter last year.

Bauer’s Kiss, which briefly moved into third place earlier this year, has reported an 8.3% increase on the quarter to 1.53 million listeners but it is down 3.8% on the year.

Elsewhere in London, Xfm, the Global-owned “alternative” station, has continued to see its audience drop, falling by 16.9% year-on-year to 463,000 listeners, which is also a 17% drop on the quarter. Virgin Radio, which was rebranded to Absolute Radio last month, has also seen its audience fall to just over 1 million – a 10.4% drop year on year and 5.4% on the previous quarter.

Smooth Radio London, meanwhile, has reported a 12.8% rise year-on-year taking it to 538,000 listeners.

Latest from Marketing Week

PLEASE SIGN IN OR REGISTER. IT'S FREE, QUICK AND EASY!

Access Marketing Week’s wealth of insight, analysis and inspiration that will help you develop as a marketer and leader.

Register and receive the best content from the only title 100% dedicated to serving marketers' needs.

We’ll ask you just a few questions about what you do and where you work, so we can make Marketing Week more relevant to you.

Register now

THE BEST CONTENT

Our award winning editorial team and columnists will ask the biggest questions about the biggest issues on everything from strategy through to execution to help you navigate the fast moving modern marketing landscape.

THE BIGGEST ISSUES

From the opportunities and challenges of emerging technology to the need for greater effectiveness, from the challenge of measurement to building a marketing team fit for the future, we will be your guide.

PERSONAL AND PROFESSIONAL DEVELOPMENT

Information, inspiration and advice from the marketing world and beyond that will help you develop as a marketer and as a leader.

Dedicated to developing your skills and helping you achieve marketing excellence. Find guidance on leadership, professional development and the latest industry jobs.

Having problems?

Contact us on +44 (0)20 7292 3711 or email subscriptions@marketingweek.com

If you are looking for our Jobs site, please click here