Magic 105.4 retains crown despite listener loss

Magic 105.4, the Bauer Media-owned London station, has retained its crown as the capital’s number one station despite its audience slipping below the 2 million mark, according to the latest listenership report.

The Rajar figures for the third quarter of the year show that Magic has 1.8 million listeners, which is a 7% dip year on year and a 6% fall on the previous quarter. It has a 5.8% share of the London market with rival Heart 106.2 FM just behind with 5.7% share. Heart has reported a slight increase – 0.4% – on the quarter to 1.78 million listeners but an 8.6% fall year on year.

The Global Radio-owned 95.8 Capital FM has held its third spot in the market but has reported falls on the quarter and the year. The station now has 1.59 million listeners, a 1.1% fall on the previous quarter and a 6.9% drop on the same quarter last year.

Bauer’s Kiss, which briefly moved into third place earlier this year, has reported an 8.3% increase on the quarter to 1.53 million listeners but it is down 3.8% on the year.

Elsewhere in London, Xfm, the Global-owned “alternative” station, has continued to see its audience drop, falling by 16.9% year-on-year to 463,000 listeners, which is also a 17% drop on the quarter. Virgin Radio, which was rebranded to Absolute Radio last month, has also seen its audience fall to just over 1 million – a 10.4% drop year on year and 5.4% on the previous quarter.

Smooth Radio London, meanwhile, has reported a 12.8% rise year-on-year taking it to 538,000 listeners.

Latest from Marketing Week


Access Marketing Week’s wealth of insight, analysis and opinion that will help you do your job better.

Register and receive the best content from the only UK title 100% dedicated to serving marketers' needs.

We’ll ask you just a few questions about what you do and where you work. The more we know about our visitors, the better and more relevant content we can provide for them. And, yes, knowing our audience better helps us find commercial partners too. Don't worry, we won't share your information with other parties, unless you give us permission to do so.

Register now


Our award winning editorial team (PPA Digital Brand of the Year) ask the big questions about the biggest issues on everything from strategy through to execution to help you navigate the fast moving modern marketing landscape.


From the opportunities and challenges of emerging technology to the need for greater effectiveness, from the challenge of measurement to building a marketing team fit for the future, we are your guide.


Information, inspiration and advice from the marketing world and beyond that will help you develop as a marketer and as a leader.

Having problems?

Contact us on +44 (0)20 7292 3703 or email

If you are looking for our Jobs site, please click here