Publicis scoops ATP Tennis Tour account

Publicis has been handed the 1m advertising account for the Barclays ATP World Tennis Tour without a pitch. It is the first time the tournament has appointed an agency.

PUBLICISThe agency is working on the UK launch of the tournament, which replaces the Tennis Masters Cup in November 2009. The relaunch comes after Barclay’s signed a £20m five-year sponsorship deal with ATP, the body for men’s professional tennis, earlier this summer.

The event, currently held in Shanghai’s Qi Zhong Tennis Centre, will move to London’s O2 Arena from next year and will feature the eight best singles players and eight doubles teams fighting for the number one spot. It will be joint promoted by the two owners of the O2 Arena, the Association of Tennis Professionals (ATP) and sports owner Anschutz Entertainment Group (AEG).

Shanghai has hosted the tournament since 2005, after it entered a six-month worldwide bidding process to stage the season finale from 2005-2007. The tournament is co-owned by the ATP, International Tennis Federation (ITF) and Grand Slams. It was held in the US in 2003 and 2004 when a two-year contract was signed to hold the tournament at West Side Tennis Club in Houston, Texas.

In 2001, the Tennis Master’s Cup was held in Sydney, Australia, when tennis star Lleyton Hewitt became the youngest year-end world number one in history.

The event forms a key part of the Barclays global sponsorship strategy, which aims to reflect the interests of its customers, clients and stakeholders and the communities in which it operates.

Latest from Marketing Week

PLEASE SIGN IN OR REGISTER. IT'S FREE, QUICK AND EASY!

Access Marketing Week’s wealth of insight, analysis and inspiration that will help you develop as a marketer and leader.

Register and receive the best content from the only title 100% dedicated to serving marketers' needs.

We’ll ask you just a few questions about what you do and where you work, so we can make Marketing Week more relevant to you.

Register now

THE BEST CONTENT

Our award winning editorial team and columnists will ask the biggest questions about the biggest issues on everything from strategy through to execution to help you navigate the fast moving modern marketing landscape.

THE BIGGEST ISSUES

From the opportunities and challenges of emerging technology to the need for greater effectiveness, from the challenge of measurement to building a marketing team fit for the future, we will be your guide.

PERSONAL AND PROFESSIONAL DEVELOPMENT

Information, inspiration and advice from the marketing world and beyond that will help you develop as a marketer and as a leader.

Dedicated to developing your skills and helping you achieve marketing excellence. Find guidance on leadership, professional development and the latest industry jobs.

Having problems?

Contact us on +44 (0)20 7292 3711 or email subscriptions@marketingweek.com

If you are looking for our Jobs site, please click here