RAF uses Bauer Media for recruitment drive

The Royal Air Force is targeting 16- to 24-year-olds through a major recruitment campaign across a number of Bauer Media brands.

The campaign, which is through COI, aims to recruit men and women for personnel administrator roles and will run across TV, print, online and radio through a range of brands including Zoo, More!, Heat, Kerrang! and 4Music.

The ads, which break this week, will feature the experiences of former Hollyoaks stars Darren Jeffries and Matt Littler, who spent a week taking part in specialist training tasks.

The print work will take in editorial content including the experience of the actors and comments from RAF mentors. The radio and television brands will broadcast the tasks undertaken by Jeffries and Littler during their training.

The digital execution of the campaign will see Bauer Media’s recruitment site Workmoose promote the RAF roles as “Job of the Week”. A microsite will also feature footage of the celebrities’ experiences and a link to the RAF’s recruitment websites.

COI senior integration manager Nigel Wheat says: “We anticipate this activity will generate a high number of enquiries about the roles.”

Last month, RAF promoted its career opportunities with roadshows through experiential agency BEcause.

Latest from Marketing Week


Access Marketing Week’s wealth of insight, analysis and opinion that will help you do your job better.

Register and receive the best content from the only UK title 100% dedicated to serving marketers' needs.

We’ll ask you just a few questions about what you do and where you work. The more we know about our visitors, the better and more relevant content we can provide for them. And, yes, knowing our audience better helps us find commercial partners too. Don't worry, we won't share your information with other parties, unless you give us permission to do so.

Register now


Our award winning editorial team (PPA Digital Brand of the Year) ask the big questions about the biggest issues on everything from strategy through to execution to help you navigate the fast moving modern marketing landscape.


From the opportunities and challenges of emerging technology to the need for greater effectiveness, from the challenge of measurement to building a marketing team fit for the future, we are your guide.


Information, inspiration and advice from the marketing world and beyond that will help you develop as a marketer and as a leader.

Having problems?

Contact us on +44 (0)20 7292 3703 or email customerservices@marketingweek.com

If you are looking for our Jobs site, please click here