RAF uses Bauer Media for recruitment drive

The Royal Air Force is targeting 16- to 24-year-olds through a major recruitment campaign across a number of Bauer Media brands.

The campaign, which is through COI, aims to recruit men and women for personnel administrator roles and will run across TV, print, online and radio through a range of brands including Zoo, More!, Heat, Kerrang! and 4Music.

The ads, which break this week, will feature the experiences of former Hollyoaks stars Darren Jeffries and Matt Littler, who spent a week taking part in specialist training tasks.

The print work will take in editorial content including the experience of the actors and comments from RAF mentors. The radio and television brands will broadcast the tasks undertaken by Jeffries and Littler during their training.

The digital execution of the campaign will see Bauer Media’s recruitment site Workmoose promote the RAF roles as “Job of the Week”. A microsite will also feature footage of the celebrities’ experiences and a link to the RAF’s recruitment websites.

COI senior integration manager Nigel Wheat says: “We anticipate this activity will generate a high number of enquiries about the roles.”

Last month, RAF promoted its career opportunities with roadshows through experiential agency BEcause.

Latest from Marketing Week

Marketoonist on PowerPoint pitches

The Marketoonist

Tom Fishburne is founder of Marketoon Studios. Follow his work at marketoonist.com or on Twitter @tomfishburne See more of the Marketoonist here Tom Fishburne will be speaking at the Festival of Marketing, which is taking place on 4 and 5 October at Tobacco Dock. To find out more information, including how to book tickets, visit […]


Access Marketing Week’s wealth of insight, analysis and inspiration that will help you develop as a marketer and leader.

Register and receive the best content from the only title 100% dedicated to serving marketers' needs.

We’ll ask you just a few questions about what you do and where you work, so we can make Marketing Week more relevant to you.

Register now


Our award winning editorial team and columnists will ask the biggest questions about the biggest issues on everything from strategy through to execution to help you navigate the fast moving modern marketing landscape.


From the opportunities and challenges of emerging technology to the need for greater effectiveness, from the challenge of measurement to building a marketing team fit for the future, we will be your guide.


Information, inspiration and advice from the marketing world and beyond that will help you develop as a marketer and as a leader.

Dedicated to developing your skills and helping you achieve marketing excellence. Find guidance on leadership, professional development and the latest industry jobs.

Having problems?

Contact us on +44 (0)20 7292 3711 or email subscriptions@marketingweek.com

If you are looking for our Jobs site, please click here