Star Alliance, the airline consortium, is launching a multi-platform campaign to drive awareness of its products, services and reward offers. The ads will promote its frequent international traveller offering and services such as Alliance Lounge.
The campaign, which will break on Monday, will run across news business and travel websites and will aim to drive traffic to the Star Alliance site. It has the strapline “You’ve earned it”.
It will also appear in Star Alliances’ member airlines’ in-flight magazines in addition to posters at London’s Heathrow airport and Charles de Gaulle airport in Paris.
It will be supported by a series of ten documentaries called “A Meeting of Minds” that feature global business leaders guiding would-be businessmen on how to conduct business globally. The series, produced in association with CNBC International, showcases business leaders across London, New York, Shanghai and Beijing in Star Alliance’s website.
The campaign has been created by Touch DDB, with the media planning and buying was by Mediaedge:cia.
Star Alliance includes Air Canada, Lufthansa, Scandinavian Airlines System, Thai Airways International and United Airlines.