Whyte & Mackay is launching a responsible drinking ad campaign to promote its new-look Vladivar Vodka brand. The campaign launches this weekend (October 18).
The vodka brand, originally made in Warrington by the Greenall Whittley distillery before being sold to Whyte & Mackay in 1990, is known for its “Vladivar Vodka from Varrington” ad campaign. The ad, narrated in a Russian accent, first aired in the Eighties.
The new “Quality Not Quantity” campaign, created by Scottish agency The Bridge, will appear on posters, press and online.
The first execution shows a man and a gorilla snuggled intimately together in a zoo cage, the morning after the night before.
Vladivar marketing director Nick Gaskin says: “Past and existing responsible drinking campaigns have helped raise awareness about responsible drinking. But we felt, and our research showed, that there was a role for humour in engaging drinkers in this important issue.
“We feel we are adding a new and different element to support the Government, industry and others in getting the message across. Vladivar is fantastic quality vodka which should be sipped, savoured and enjoyed, which is why we
feel the quality over quantity message is a perfect fit for the brand and for a responsible consumption campaign like this.”