Match.com is launching a new consumer panel that aims to provide an “on-the-ground” view of dating in 21st century Britain. The “match100” panel will also be consulted on potential new services from the dating site.
The panel, which has been launched to mark its 1 billionth email and 1 billionth “wink”, will be made up of members that have found love through the site and users that are still looking.
Its first task is to compile an “insider’s guide” to online dating, drawing on and sharing their own experiences.
Jason Stockwood, international managing director for match.com, says: “The ‘match100’ is a vocal, diverse group of all ages from across the nation and their opinions and experiences will make a huge impact on our business.”
He adds that the new panel will help the site continue to provide members with the best possible chance of finding love by listening to customers’ feedback and continually improving the site, which launched in 2001, and its services.