Cadbury added as London Olympics sponsor

Cadbury has been confirmed as a tier two sponsor of the London 2012 Olympic Games. The deal, worth at least £20m, will make the company official confectionary and ice cream supplier.

Cadbury can now use the London 2012 logo on its products and also has marketing rights to Team GB and Paralympic Team GB. During the Games, Cadbury will supply all confectionery and ice cream sold at Olympic venues and at Olympic Park.

Cadbury was previously supplier of the Sydney Olympic Games in 2000. The company joins Deloitte as a second tier two “supporter”. Deloitte was announced as professional services supporter at the end of last year.

London 2012’s tier one partners, with an entry level of £40m, are BP, Adidas, British Airways, British telecom, EDF Energy and Lloyds TSB. The Organising Committee of the London 2012 Games (Locog) is seeking to raise £2bn in commercial revenue and hope to make £700m from its domestic partnership progamme.

Latest from Marketing Week

PLEASE SIGN IN OR REGISTER. IT'S FREE, QUICK AND EASY!

Access Marketing Week’s wealth of insight, analysis and inspiration that will help you develop as a marketer and leader.

Register and receive the best content from the only title 100% dedicated to serving marketers' needs.

We’ll ask you just a few questions about what you do and where you work, so we can make Marketing Week more relevant to you.

Register now

THE BEST CONTENT

Our award winning editorial team and columnists will ask the biggest questions about the biggest issues on everything from strategy through to execution to help you navigate the fast moving modern marketing landscape.

THE BIGGEST ISSUES

From the opportunities and challenges of emerging technology to the need for greater effectiveness, from the challenge of measurement to building a marketing team fit for the future, we will be your guide.

PERSONAL AND PROFESSIONAL DEVELOPMENT

Information, inspiration and advice from the marketing world and beyond that will help you develop as a marketer and as a leader.

Dedicated to developing your skills and helping you achieve marketing excellence. Find guidance on leadership, professional development and the latest industry jobs.

Having problems?

Contact us on +44 (0)20 7292 3711 or email subscriptions@marketingweek.com

If you are looking for our Jobs site, please click here