Monty Panesar to promote Jaguar

Jaguar has signed England cricket star Monty Panesar as its latest brand ambassador. The deal coincides with the 60th anniversary of the XK range.

The cricketer will appear in an in-store campaign for the a limited-edition XKR model and has been provided with a car to use during promotional events.

Jaguar hopes the deal will boost sales of the anniversary range. As part of the deal, he will use the car for all his promotional activities. It includes private Jaguar-sponsored fundraising dinners for the Cure Parkinson’s Trust, with seats sold to the public on an auction basis.

David Steele, Jaguar’s UK marketing director, says: “Panesar has established himself as a great ambassador for British sport making him the perfect match for a British brand.”

Latest from Marketing Week


Access Marketing Week’s wealth of insight, analysis and opinion that will help you do your job better.

Register and receive the best content from the only UK title 100% dedicated to serving marketers' needs.

We’ll ask you just a few questions about what you do and where you work. The more we know about our visitors, the better and more relevant content we can provide for them. And, yes, knowing our audience better helps us find commercial partners too. Don't worry, we won't share your information with other parties, unless you give us permission to do so.

Register now


Our award winning editorial team (PPA Digital Brand of the Year) ask the big questions about the biggest issues on everything from strategy through to execution to help you navigate the fast moving modern marketing landscape.


From the opportunities and challenges of emerging technology to the need for greater effectiveness, from the challenge of measurement to building a marketing team fit for the future, we are your guide.


Information, inspiration and advice from the marketing world and beyond that will help you develop as a marketer and as a leader.

Having problems?

Contact us on +44 (0)20 7292 3703 or email

If you are looking for our Jobs site, please click here