BLM Quantum wins 118 118 online account

BLM Quantum has won the online planning and buying business for The Number, operator of the 118 118 service. The appointment comes after a pitch against undisclosed agencies.

The account was previously handled by OMD, which will continue to handle it media planning and buying. Naked is also a roster agency.

BLM Quantum will be responsible for promoting both the consumer and business benefits of 118 118. The first campaign will break at the end of October and will promote 118 118’s capability of answering virtually any question quickly and accurately. It will feature a direct, live rich-media feed of customer questions to 118 118’s “Ask Us Anything” service.

Dan Clays, managing director of BLM Quantum, says that agency aims to build on the its existing brand awareness with some “innovative online brand and demand-creation campaigns”.

118 118 hit the headlines this morning after it emerged its latest promotion, offering selected winning customers £118 prize money, was turned down by customers because they were suspicious of fraudulent scam calls.

The company is now printing the winners’ names online in the hope it can persuade them the prizes are real.

Latest from Marketing Week

PLEASE SIGN IN OR REGISTER. IT'S FREE, QUICK AND EASY!

Access Marketing Week’s wealth of insight, analysis and inspiration that will help you develop as a marketer and leader.

Register and receive the best content from the only title 100% dedicated to serving marketers' needs.

We’ll ask you just a few questions about what you do and where you work, so we can make Marketing Week more relevant to you.

Register now

THE BEST CONTENT

Our award winning editorial team and columnists will ask the biggest questions about the biggest issues on everything from strategy through to execution to help you navigate the fast moving modern marketing landscape.

THE BIGGEST ISSUES

From the opportunities and challenges of emerging technology to the need for greater effectiveness, from the challenge of measurement to building a marketing team fit for the future, we will be your guide.

PERSONAL AND PROFESSIONAL DEVELOPMENT

Information, inspiration and advice from the marketing world and beyond that will help you develop as a marketer and as a leader.

Dedicated to developing your skills and helping you achieve marketing excellence. Find guidance on leadership, professional development and the latest industry jobs.

Having problems?

Contact us on +44 (0)20 7292 3711 or email subscriptions@marketingweek.com

If you are looking for our Jobs site, please click here