British Red Cross goes online to recruit young

Red%20RecruitThe British Red Cross is seeking to recruit new volunteers through a new online marketing strategy. It aims to raise awareness and engagement with young people online.

The Red Recruits programme will include a portal site set up for online supporters to share campaign ideas for the charity. The strategy has been developed by digital agency LBi.

Members will be able to communicate with each other on a peer-to-peer basis and participate in consultations about the future direction of digital activity and youth initiatives on the new microsite.

British Red Cross head of new media Dorothea Arndt says the scheme is intended to expand on the support already expressed for the charity on sites such as Facebook.

She says: “Increasingly, we are seeing more and more supporters organising activities in support of the Red Cross through online networks and forums. The Red Recruits scheme is about engaging with and recognising these supporters in a far more comprehensive way, then working together to deliver greater awareness about our campaigns and activities.”

The new Red Recruits portal will work alongside online campaigns such as the current Civilians in Conflict appeal.

Members will also be among the first to know about volunteer opportunities and new campaigns responding to conflicts or natural disasters around the world.

Latest from Marketing Week


Access Marketing Week’s wealth of insight, analysis and opinion that will help you do your job better.

Register and receive the best content from the only UK title 100% dedicated to serving marketers' needs.

We’ll ask you just a few questions about what you do and where you work. The more we know about our visitors, the better and more relevant content we can provide for them. And, yes, knowing our audience better helps us find commercial partners too. Don't worry, we won't share your information with other parties, unless you give us permission to do so.

Register now


Our award winning editorial team (PPA Digital Brand of the Year) ask the big questions about the biggest issues on everything from strategy through to execution to help you navigate the fast moving modern marketing landscape.


From the opportunities and challenges of emerging technology to the need for greater effectiveness, from the challenge of measurement to building a marketing team fit for the future, we are your guide.


Information, inspiration and advice from the marketing world and beyond that will help you develop as a marketer and as a leader.

Having problems?

Contact us on +44 (0)20 7292 3703 or email

If you are looking for our Jobs site, please click here