DLR’s new Woolwich station

Docklands Light Railway (DLR) is launching a new ad campaign to raise awareness of the new DLR station at Woolwich.

DLR%20WoolwichThe campaign will be rolled out in two phases. The first phase will be a press and outdoor campaign, which will have the strapline, “Soon there’ll be a better way to cross the Thames”.

The humorous ads will show black and white images of people trying to cross the river using a variety of different and inconvenient ways. It will launch later this month.

It has yet to confirm details of the second phase of the campaign, but it will promote the service from February. It will use colour pictures of people in swimming trunks and will have the strapline: “Now there’s a better way to cross the Thames”.

The campaign aims to generate awareness of the new station and also “engage with the community” by featuring the heritage of Woolwich and the means of transport local people have used since over the years.

The ads have been created by Oculus and will appear in local lifestyle magazines and local press.

Latest from Marketing Week

Marketoonist on PowerPoint pitches

The Marketoonist

Tom Fishburne is founder of Marketoon Studios. Follow his work at marketoonist.com or on Twitter @tomfishburne See more of the Marketoonist here Tom Fishburne will be speaking at the Festival of Marketing, which is taking place on 4 and 5 October at Tobacco Dock. To find out more information, including how to book tickets, visit […]


Access Marketing Week’s wealth of insight, analysis and inspiration that will help you develop as a marketer and leader.

Register and receive the best content from the only title 100% dedicated to serving marketers' needs.

We’ll ask you just a few questions about what you do and where you work, so we can make Marketing Week more relevant to you.

Register now


Our award winning editorial team and columnists will ask the biggest questions about the biggest issues on everything from strategy through to execution to help you navigate the fast moving modern marketing landscape.


From the opportunities and challenges of emerging technology to the need for greater effectiveness, from the challenge of measurement to building a marketing team fit for the future, we will be your guide.


Information, inspiration and advice from the marketing world and beyond that will help you develop as a marketer and as a leader.

Dedicated to developing your skills and helping you achieve marketing excellence. Find guidance on leadership, professional development and the latest industry jobs.

Having problems?

Contact us on +44 (0)20 7292 3711 or email subscriptions@marketingweek.com

If you are looking for our Jobs site, please click here