The campaign will be rolled out in two phases. The first phase will be a press and outdoor campaign, which will have the strapline, “Soon there’ll be a better way to cross the Thames”.
The humorous ads will show black and white images of people trying to cross the river using a variety of different and inconvenient ways. It will launch later this month.
It has yet to confirm details of the second phase of the campaign, but it will promote the service from February. It will use colour pictures of people in swimming trunks and will have the strapline: “Now there’s a better way to cross the Thames”.
The campaign aims to generate awareness of the new station and also “engage with the community” by featuring the heritage of Woolwich and the means of transport local people have used since over the years.
The ads have been created by Oculus and will appear in local lifestyle magazines and local press.