HMDG wins Wired UK launch account

CondNast has appointed Hurrell Moseley Dawson & Grimmer (HDMG) to handle the UK launch of specialist technology magazine Wired. It pitched against Rainey Kelly Campbell Roalfe/Y&R, Ogilvy Advertising and DDB London.

The magazine’s tailored version launches in the UK in April. M2m will handle offline media planning and buying, while Vizeum will work on the digital media campaign.

HMDG partner Nick Hurrell says: “In the USA Wired has achieved iconic status among a large community. It’s very exciting to have the opportunity to build the same momentum with the brand here.”

CondȠNast bought Wired in 1998 for a rumoured $75 million.

HMDG recently created a campaign for the relaunch of National Magazine Company’s celebrity title Reveal.