Lowe on alert over 100m Nokia task

NSeriesBeleagured agency Lowe is understood to have been put on alert by Nokia, as the handset manufacturer considers moving the business into Wieden & Kennedy.

Lowe handles Nokia’s NSeries business, worth an estimated £100m globally.

It is understood the handset maker is “concerned” about the future of its relationship with the troubled agency and has had conversations about the “scope” of its work.

Nokia does not have any UK business with Lowe after a global alignment at Christmas, but the agency kept the NSeries account.

Lowe was appointed to create a global advertising campaign for its NSeries phones in 2005. The campaign was understood to be Nokia’s largest for years. At the time, the move was a big blow to incumbent Grey, as Nokia’s entire budget was shifting towards its high-end phones.

Nokia is also in the process of reviewing its multi million-pound global sponsorship and trade marketing accounts (MW October 2). It is predicted that the sponsorship pitch could have an impact on the structure of Nokia’s agency roster, which includes Interpublic agencies Lowe, Jack Morton and DraftFCB.

Wieden & Kennedy is involved in some sponsorship campaigns, but it focuses mainly on creating brand work for the handset maker.

Latest from Marketing Week

NOT REGISTERED? IT'S FREE, QUICK AND EASY!

Access Marketing Week’s wealth of insight, analysis and opinion that will help you do your job better.

Register and receive the best content from the only UK title 100% dedicated to serving marketers' needs.

We’ll ask you just a few questions about what you do and where you work. The more we know about our visitors, the better and more relevant content we can provide for them. And, yes, knowing our audience better helps us find commercial partners too. Don't worry, we won't share your information with other parties, unless you give us permission to do so.

Register now

THE BEST CONTENT

Our award winning editorial team (PPA Digital Brand of the Year) ask the big questions about the biggest issues on everything from strategy through to execution to help you navigate the fast moving modern marketing landscape.

THE BIGGEST ISSUES

From the opportunities and challenges of emerging technology to the need for greater effectiveness, from the challenge of measurement to building a marketing team fit for the future, we are your guide.

PERSONAL AND PROFESSIONAL DEVELOPMENT

Information, inspiration and advice from the marketing world and beyond that will help you develop as a marketer and as a leader.

Having problems?

Contact us on +44 (0)20 7292 3711 or email subscriptions@marketingweek.com

If you are looking for our Jobs site, please click here