Mustoes has won the advertising account for the Milk Marketing Forum following a pitch against M&C Saatchi, Delaney Lund Knox Warren & Partners and Scottish agency Merle. The account was previously handled by Freud Communications, which did not repitch.
The agency has a brief to develop a campaign encouraging people to drink more milk and highlighting its health benefits. It is also hoped that it will help to attract additional funding for the Forum from the European Union. The Forum is funded by dairy farmers and the extra money would be used to support their incomes.
The account is the first win for Mustoes since it merged with integrated agency, Geronimo Communications, last month. The pitch was handled by the AAR.
Freuds won the account in October last year and was given a brief to create a three-year campaign, however the agency did not launch any work.